Reddit lead phrases for insurance agents and brokers

Buying-intent phrases for Insurance agents and brokers

We searched Reddit for each phrase, in quotes, with our Reddit Scraper in October 2026. We counted the posts from the last 30 days (up to 25 per phrase) and read each one to check that a real buyer wrote it. The list is sorted by the number of buyer posts. Keep the quotes: without them, Reddit returns mostly unrelated posts.

Real posts these phrases found

• Pet insurance recommendations for Doberman · r/Dogowners
• Business Insurance recs? · r/HandymanBusiness

Where Insurance agents and brokers buyers post

• r/Insurance · 239k members — People ask which carrier or broker to use.
• r/Pets · 424k members — Owners compare pet insurance plans.
• r/cats · 9.5M members — Cat owners ask which pet insurance is worth it.
• r/DogAdvice · 533k members — Dog owners ask about pet insurance.
• r/homeowners · 3.1M members — Owners look for new home cover.
• r/smallbusinessuk · 83k members — UK owners ask about business insurance.
• r/personalfinance · 22M members — People ask how to cut insurance costs.

Find more with the subreddit finder.

Competitors buyers compare

People who name these tools are often ready to switch. Watch for "GEICO alternative" and complaints about price or support:

GEICOProgressiveState FarmLiberty MutualAmicaErieFetch

How to reply without getting banned

• Price drives most posts. Explain why the premium rose and which carriers tend to price that profile lower.
• Say which states you are licensed in. Many buyers name their state in the title.
• Do not ask for personal details in public. Answer in the thread and invite a direct message.
• r/Insurance bans solicitation. Teach in the thread, and keep sales for private messages they start.

Get these leads in Slack every day

Run these phrases on a daily schedule with Reddit Lead Finder & Brand Monitor on Apify. Each morning it searches Reddit for new posts and sends each match to Slack. Paste this input, pick your Slack connector in the MCP connector field, save it as a task and schedule it with the cron 0 9 * * *.

{
  "searchTerms": [
    "\"insurance recommendations\"",
    "\"pet insurance recommendations\"",
    "\"car insurance recommendations\"",
    "\"insurance broker\"",
    "\"business insurance\"",
    "\"switching from Geico\"",
    "\"homeowners insurance\"",
    "\"life insurance quote\""
  ],
  "searchSort": "new",
  "postedAfter": "1 day",
  "maxPostsCount": 20,
  "searchComments": false,
  "crawlCommentsPerPost": false,
  "mcpMode": "perPost",
  "mcpTarget": "#reddit-leads",
  "mcpMessage": "*{{searchTerm}}* · {{communityName}}\n{{title}}\n{{postUrl}}",
  "mcpMaxItems": 50
}

Want to add your brand and competitors? Use the Reddit keyword alert builder.