Free resource · tested on Reddit
Reddit lead phrases by niche What buyers write when they want to buy.
88 buying-intent phrases for 13 niches. We tested each one on real Reddit posts in October 2026 and kept the ones that find buyers.
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HVAC, plumbing and contractors
Homeowners with a broken furnace, a leaking roof or a remodel plan ask their city sub for an honest pro. Many paste a quote for a heat pump, AC unit or bathroom and ask if the price is fair.
Top phrase
"contractor recommendation"· 24 posts / 30 days -
Video editing
YouTubers, podcasters and small creator teams who run out of time post paid editing jobs with a budget per video. They want long-form edits plus Shorts, Reels and thumbnails, and they often link a reference video.
Top phrase
"video editor needed"· 24 posts / 30 days -
Photography
Couples planning an elopement or city hall wedding post the date, hours and budget in wedding and city subs. Professionals want LinkedIn headshots, and families want birthday, proposal or maternity shoots.
Top phrase
"looking for a photographer"· 22 posts / 30 days -
Tutoring
Parents post in city subs for a math or chemistry tutor for their child. Students who failed the LSAT, MCAT or bar exam want a tutor fast, and language learners compare tutors they found on Preply.
Top phrase
"tutor recommendations"· 25+ posts / 30 days -
Cleaning business
Renters and homeowners ask their neighborhood sub for a weekly or biweekly cleaner and give the home size. A second group needs a one-time deep clean for a move, often within days.
Top phrase
"house cleaner recommendations"· 20 posts / 30 days -
Landscaping and lawn care
Homeowners want weekly mowing, a fall cleanup or a project like pavers or a xeriscape yard. Many switch after a price jump or a crew that stops showing up, and some hire because of age or injury.
Top phrase
"landscaper recommendations"· 20 posts / 30 days -
Personal training and fitness coaching
People ask their city sub for a trainer near a gym, often with a health need like back pain, pregnancy or an older parent. Runners want a coach for a race, and some want a nutrition coach to stop yo-yo dieting.
Top phrase
"personal trainer recommendation"· 23 posts / 30 days -
Real estate agents
Buyers and sellers ask their city sub for a realtor, often with a deadline like a move in three months or an estate sale. Many say a past agent pushed them to overbid, and some ask about commission or cashback.
Top phrase
"realtor recommendation"· 23 posts / 30 days -
Bookkeeping and accounting
Small business owners, freelancers and expats ask for a CPA who knows their niche, such as Shopify sellers, therapists or foreign-owned LLCs. Many are behind on returns or unhappy with a CPA who made mistakes.
Top phrase
"looking for a CPA"· 21 posts / 30 days -
Insurance agents and brokers
Drivers shop after a premium jumps at renewal, and homeowners look for a carrier that still writes policies. Pet owners and small businesses like handymen also ask which insurer to pick.
Top phrase
"insurance recommendations"· 25+ posts / 30 days -
CRM software
Small sales teams, trades and law firms want to move off spreadsheets to a simple CRM. Many compare HubSpot, Pipedrive and Zoho on price per seat, and some leave a CRM that charges for every add-on.
Top phrase
"crm recommendations"· 10 posts / 30 days -
Web design
Small businesses and creators post paid requests for a simple site or landing page, usually with a fixed budget. Others want off Wix fees or need a fix after an agency built a site that broke.
Top phrase
"hire a web developer"· 6 posts / 30 days -
Virtual assistants
Agency owners, property managers and real estate wholesalers want a VA for cold calls, lead research, inbox work or admin. First-time buyers ask where to find one and what it costs beyond the hourly rate.
Top phrase
"looking for a VA"· 25+ posts / 30 days
How to use these phrases
- Open your niche and click Test next to a phrase. Reddit opens with the newest matching posts.
- Reply only where you can help. Each page lists the subreddits that allow self-promotion.
- Put the phrases on a daily schedule with Reddit Lead Finder & Brand Monitor and get new posts in Slack.
No niche for you? Build your own queries with the Reddit advanced search builder, or find where your buyers talk with the subreddit finder.
Frequently asked questions
What are buying-intent phrases on Reddit?
They are the words people write when they want to buy or hire: "looking for a", "recommend a", "alternative to", "need someone to". Searching Reddit for them, sorted by New, finds people who ask for a product or service right now.
How did you test these phrases?
In October 2026 we ran every phrase through our Reddit Scraper, counted the posts from the last 30 days, and checked how many came from real buyers rather than vendors or job ads. We kept the phrases that found buyers.
How do I turn these phrases into daily leads?
Open your niche, copy the ready input and run it with Reddit Lead Finder & Brand Monitor on Apify on a daily schedule. New posts go to Slack or Notion.